If you read our recent measles alert, you know that cases are on the rise again, particularly in the Midwest. For many parents, that news sparks worry and questions: Why is this happening? Is my child at risk? What can I do to keep my family safe?

At Community Choice Pediatrics, we believe informed parents are empowered parents. In this companion article, we go beyond the headlines to give you a deeper understanding of measles, why it’s making a comeback, and how we work with you to prevent its spread.

Why Are Measles Cases Coming Back?

Although measles was officially declared eliminated in the U.S. in 2000, we’ve seen a recent increase in outbreaks. Why? A few key factors are at play:

• Lower vaccination rates in certain communities have made it easier for the virus to spread

• International travel increases exposure to measles in regions where the virus is still common

• Misinformation about vaccines has caused some families to delay or skip immunizations

Measles is one of the most contagious viruses in the world—up to 90% of unvaccinated people who are exposed will become infected. It only takes one case to spark a community outbreak, which is why prevention matters now more than ever.

Who’s Most at Risk?

While measles can affect anyone who isn’t protected, some people face greater risk for complications, including:

• Infants under 12 months, who are too young for the MMR vaccine

• Pregnant women, who face a higher risk of miscarriage or premature birth if infected

• People with weakened immune systems, such as those undergoing cancer treatment

Even if your child is vaccinated, staying informed and proactive helps protect others in our community who cannot be.

What To Do If You Think Your Child Has Been Exposed

If you hear of a local case or suspect your child has been exposed, here’s what to do:

1. Call our office before coming in – We can help assess the situation and take precautions to keep other patients safe.

2. Monitor symptoms carefully – Early signs include fever, cough, runny nose, and red, watery eyes.

3. Watch for a rash – A red, blotchy rash typically appears a few days after initial symptoms, starting on the face and spreading downward.

Don’t panic—just call. Our team is here to walk you through what steps to take and answer any questions along the way.

Why Vaccination Still Matters

The MMR vaccine is safe, effective, and our best defense against measles. The CDC recommends:

• First dose at 12–15 months

• Second dose at 4–6 years

Two doses provide approximately 97% protection. Vaccinating your child also protects those who are most vulnerable, helping to stop outbreaks before they start.

Still have questions? Talk to your provider. We’re happy to review your child’s vaccination records and provide science-backed answers to any concerns you may have.

Our Commitment to You

At Community Choice Pediatrics, we go beyond routine care. We believe in building trust, sharing knowledge, and supporting families through both everyday challenges and unexpected concerns.

Here’s how we help:

• We review immunization records at every well visit

• We provide judgment-free education and support

• We keep up with the latest public health guidance

• We’re here to listen, guide, and empower you

Whether you need a quick answer or a thoughtful conversation, you can count on us to protect your child’s health.

Learn More from Trusted Sources

Want to dive deeper? These resources offer accurate, up-to-date information for parents and caregivers:

• Children’s Mercy: What Parents Should Know About Measles »

• Measles FAQ for Parents and Families – Peds Pandemic Network »

Supporting Your Child’s Health—Every Step of the Way

At Community Choice Pediatrics, we’re here to provide more than just checkups—we offer guidance, reassurance, and trusted care for every stage of your child’s growth. Staying protected against illnesses like measles is a vital part of that journey.

If you’re unsure about your child’s vaccination schedule, have questions about symptoms, or simply want peace of mind, we’re just a call or click away. Our compassionate team is here to support your family with evidence-based advice and personalized care.

Let’s work together to keep your child—and our community—healthy and thriving.
Visit our website to schedule an appointment or speak with your provider today.

Healthier Together, Always.